Motion-driven storytelling for the worlds most-watched screens.

Sustainability, in Motion

Motion Design · Interaction Model Design · Behavioural Visual Systems

Designing an interactive narrative on a high-stakes digital platform. I helped shape narrative, interaction, and messaging to deliver clarity that carries weight without ever raising its voice. During this period I also worked on campaigns highlighting privacy and accessibility, developing motion and interaction systems that could communicate complex ideas with simplicity and care.

Architecture in Motion

Crafted a bespoke interaction model that guides users through eleven interconnected story cards. This framework ensured visual and narrative rhythm—flowing seamlessly across desktop, tablet, and mobile.

Responsive
By Design.

Built mobile-first, then tuned for desktop. Not resized—recalibrated. Motion, type, proportions adjusted so rhythm held across xx-small to x-large. Every detail sweated: pixels, weights, milliseconds. Even pill-tabs behaved.The result: a system that adapts without distortion. Every breakpoint designed, not patched.

Every Frame Earns
Its Keep.

Every detail was deliberate. From icon weights and motion cadence to typographic hierarchy and colour tone, each card behaves as a unit and a system. I layered in dozens of iterations—bold sketches, subtle shifts, pacing tests—ensuring consistency and resonance across every device. Even navigation was reimagined: pill tabs, underlined links, swipe behavior—all tested for clarity, accessibility, and tone.

Two sides,
same intent.

Each card carried its weight front and back. The outward face set the rhythm—clean, bold, immediate. Flip it over and the detail held up too: typography tuned, spacing reset, motion pared back so the story stayed clear. Both sides designed with the same care, so nothing felt like filler.

Guided, Not Gimmicked

Navigation set the pace. Swipe gestures, pill tabs, and scroll behaviour were tested and pared back until moving through the cards felt natural. The controls don’t shout, they just carry you forward, keeping the focus on the story.

Tabbed Menu Styles
Produktion
Nutzung
Recycling
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Recycling
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Recycling
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Recycling

Narrative Without Excess

This project was about designing motion that communicates cleanly, coherently, and confidently across platforms. If your product needs that same quiet stuff, let’s talk.